I'm a well read grad student who's bluntly honest about all things, although I try to be most honest about myself.
There were a couple of sections that I didn't laugh at - most of the Superbowl proposals included - but the majority of this was laugh out loud funny. To be tongue in cheek, the author takes many popular culture items - songs, TV shows, movies, and more - super seriously. He deadpans perfectly, even via writing, and I was giggling out loud. A lot.
My favorites? A list of rejected Transformers - and my favorite of those is the one that turns into a Go-Bot, named Competitron - and the take on Barney. Which was fabulous for reasons that will be spoilers if I reveal them.
If you're not familiar with the things - songs, movies, books, whatever - that are being satirized, the skewing humor may not be as funny. If you are pop cultured, though? I highly suggest this. Quite brilliant! I do hope he comes out with another of these soon.