I'm a well read grad student who's bluntly honest about all things, although I try to be most honest about myself.
Zola's and Hydra's plans are getting more and more twisted, but they're still not humanized. They're just... evil.
Evil that needs to be taken down. That's the general gist of things, and I really love that aspect to it. Usually i like things gray, but never when Nazi's are involved. I like things black and white: they're evil and need to be taken down. The twisted aspect makes it clear that they are evil.
I really like what's being done when they draw in alternative versions of characters we know, like Captain America who started out as Captain Hydra. After all, what would he be if he were born into a world where Hydra ruled? Not the same, at least not at first.
Same with other characters. It's just fun to see what would happen in this world. Or, well, fun for me. Not so much for them. Looking forward to more when it pops up on Marvel Unlimited.