I'm a well read grad student who's bluntly honest about all things, although I try to be most honest about myself.
And this did it for me. I thought the concept was clever from the first time I saw these books, and I still think it's a clever concept. Yes, there are pictures of hot men, mostly fully clothed, but it's more of an intellectual type of porn: this is what women want. To be treated as equals, to have their considerations taken into account. Sometimes they don't want to watch the game, but would prefer to watch whatever they like. (Figure skating is used here.)
Yes, it's clever, it's cheeky, and I still find myself chuckling when I read these.