I'm a well read grad student who's bluntly honest about all things, although I try to be most honest about myself.
And while I've gone into series about characters I'm not super interested in - or interested in at all, like Thanos here - I've read books that make me see them in a different light. Not so much with this one.
Rationale for reading it is that I got it free via the codes for Marvel, and I really enjoy Lemire's work, and I'd heard good things about this series. It's a well constructed story that fits perfectly into the Marvel world.
The problem I have remains with Thanos himself. I just really don't care about him. He's singleminded, cruel, and uber powerful. And I still have zero interest in reading about him.